EngagementJune to September 2026
A 60-day growth sprint for a lending protocol.
Market materials, a go-to-market motion and a growth plan for a protocol with a working on-chain record and no repeatable way to grow.
Objective
Turn a working protocol and its on-chain record into a repeatable go-to-market motion in sixty days.
The constraint
Earlier growth came from one pool and one article. Every external claim had to survive a forensic review first.
What we did
- Reviewed the company's own claims before writing anything external.
- Delivered the master plan, growth engine, customer profile and market sizing.
- Wrote the marketing white paper and the growth execution engine.
- Built the growth marketing plan for the sprint.
- Put legal and audit conditions in writing before any outreach.
What we delivered
- Growth master plan
- Customer profile and market sizing
- Marketing white paper
- Growth execution engine
- Growth marketing plan
- Forensic reviewInternal
Where should growth come from?
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